Location Based Service Apps

Location-based services (LBS) are services offered through a mobile phone and take into account the device’s geographical location. LBS typically provide information or entertainment. Because LBS is largely dependent on the mobile user’s location, the primary objective of the service provider’s system is to determine where the user is. There are many techniques to achieve this.

 

Some of the most common LBS applications include local news, directions, points of interest, directory assistance, fleet management, emergency, asset tracking, location-sensitive building, and local advertisement.

 

Why are location-based services important?

 

A location-based service creates another level of security by matching a customer's location through a smartphone to a credit card transaction. Tying the smartphone's location to a credit card allows you to flag transactions made across several geographic locations over a short time.


Uses of location-based services

 

Companies have found several ways to use a device's location:

 

Store locators. Using location-based intelligence, retail customers can quickly find the nearest store location.

 

Proximity-based marketing. Local companies can push ads only to individuals within the same geographic location. Location-based mobile marketing delivers ads to potential customers within that city who might actually act on the information.

 

Travel information. An LBS can deliver real-time information, such as traffic updates or weather reports, to the smartphone so the user can plan accordingly.

 

Roadside assistance. In the event of a blown tire or accident, many roadside assistance companies provide an app that allows them to track your exact location without the need for you to give directions.

 

Mobile workforce management. For logistics-dependent companies that employ individuals out in the field or at multiple locations, an LBS allows employees to check-in at a location using their mobile device.

 

Fraud prevention. An LBS creates another level of security by matching a customer's location through the smartphone to a credit card transaction. Tying the smartphone's location to a credit card allows you to flag transactions made across several geographic locations over a short time.

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